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Towel Buyers' Guide

Towels

Back to our towels range


At Soak&Sleep we're fascinated by what makes a great towel. Our team spends an unusual amount of time checking out the towels in hotels, browsing department stores, and opening samples from all over the world. This means we're ideally positioned to help you find your perfect towel. Whether you want an everyday set of towels to give to newlyweds, or a big, fluffy towel for bath-time pampering, Soak&Sleep can help.

Start with our guide to the basics - and if you have any more questions, contact us at info@soakandsleep.com, and one of our towel experts will get right back to you!

Types of towel

Our towels come in four classic sizes to suit your bathroom. We sell them all separately so that you can order one or two to re-stock. Face cloths and hand towels are everyday essentials. Bath towels are slightly smaller than bath sheets - you get an extra 6-7cm width and length on a sheet, ideal if you like to be well-wrapped.

We also offer extremely affordable towel bales (essential range only) comprising 2 face cloths (30 x 30cm), 2 hand towels (50 x 100cm), and 2 bath towels (70 x 140cm) - a great gift for first-time buyers, students, and newly-weds.

GSM – This is an abbreviation of grams per square metre. This is how the weight of a towel is measured; the higher the GSM the heavier and denser the towel.

Pile – Refers to the ‘loops’ of cotton that make up the towel. The longer (deeper) and denser the loops are, the thicker the pile.

Low Twist – Yarns are twisted to give the fibres strength. In a low twist towel, the fibres are usually stronger so there is no need for as many twists. Low twist creates an incredibly soft and snuggly towel.

Combed Cotton – Before the cotton is spun into yarn, it is carefully combed to get rid of any excess small fibres. This process reduces shedding and makes the towel softer and stronger.

Towel weight

When shopping for towels, the most important piece of information to look for is the fabric weight. In general, the heavier the towel, the thicker and cuddlier it will be. (Some cotton fibres, such as microcotton, are finer, which produces an even thicker, softer towel - even at the same weight as a different cotton.)

Look for a weight of at least 400gm/m2 of 100% cotton to get a thick, luxurious finish. We wouldn't sell anything less than this - and at Soak&Sleep we offer ranges weighing 400gm/m2, 450gm/m2, 600gm/m2, and 650gm/m2.

Towel ranges

The more you spend on a towel, the better it's likely to be. At Soak&Sleep our focus is on high quality products that are competitively priced. For example, we don't think you'll find a 650gm/m2 cotton bath sheet for less than our ultimate supima bath sheet - and we continuously monitor the competition to ensure that we're right.

Our ultimate supima range is made from an American cotton yarn (supima cotton) with longer, finer fibres: in fact they're 35% longer than the ones in traditional cotton. This means that there are fewer yarn ends, so you won't get as much bobbling or wear. Soak&Sleep supima towels are fluffier and better than the high-street versions. Want the proof? They're a whopping 650 grammes per square metre!

Our luxury range is made from innovative microcotton, which we discovered in the States. Its 600gm/m2 weight is still unusual in the UK market. If you're looking for something slightly more everyday, our classic range is certainly up to the job. At 450gm/m2 of pure cotton, it wipes the floor with most average high-street offerings.

And for stocking up the airing cupboard, or low-cost towels for a new home, order a pile of towels from our essential range. These 400gm/m2 towels, while still offering great quality, are sold in super-affordable bales.

Bathroom Towels

The heavyweight contender, our Ultimate Supima Towel is a whopping 800 GSM of pure combed cotton – that’s thicker than some high street bath mats! It is made from an American cotton yarn (supima cotton) with longer, finer fibres: in fact they're 35% longer than the ones in traditional cotton. This means that there are fewer yarn ends, so you won't get as much bobbling or wear. This towel is about as thick and cuddly as they come. If you want something that’s lighter and quicker to dry, keep reading.

Our Luxury Towel is made from 100% Egyptian combed cotton and weighs in at 600 GSM. This is a little thicker than most high street rivals, but we think we have found the perfect mix of weight and drying time. With 120 fine, silky fibres in every cotton loop, our Luxury towels are outstandingly thick and plush. A firm customer favourite, these thick, luscious towels fly off the shelves. If you want something lighter in weight and price, come this way...

Our Classic Supersoft towel has a low twist pile which gives it super softness and incredible absorbency. At 450 GSM it has a lightweight texture that makes it incredibly practical (quick and easy to launder). This towel is the best value towel around; it wipes the floor with most average high-street offerings. Our Classics are perfectly tuned to fit in with your lifestyle - comfy and cuddly, quick-drying, and not too expensive. Get a big stack!

Finally – we know there are times when budget comes first. And for stocking up the airing cupboard, or low-cost towels for a new home, order a pile of towels from our Essential range. These 400gsm towels, still pretty brilliant, are sold in super-affordable bales.

Summer Towels

We call them summer towels because we think they’re perfect for the beach, pool, park and even just the garden. But we don’t mind if you want to use them in your bathroom all year round!

Hammam Towels - You'll be amazed by the compact size and relative absorbency of these traditional Turkish towels. Absorbing water just as fast as a normal terry towel, they dry you off in super-quick time. (Exactly what you want in a communal changing room!) At 175 GSM they are fine and easy to squash down, making them easy to carry. Made in Turkey, from 100% natural cotton with authentic tassel fringes (which means they make stylish sarongs, too).

Our classic lightweight towel is a fashionable take on the traditional Hammam towel. It has all the same great qualities – super absorbent, quick drying, and compact – but they are brighter colours with a thinner, funkier stripe. They’re also slightly thicker, weighing in at 250 GSM.

Ultimate Terry Waffle Towels - Will it be a quick dry-down or a lazy lie-down? These towels feature waffle on one side, terry towelling on the other - there's a side for all your bathing needs. This towel is also modelled on the legendary Hammam towel, but with a little luxury thrown in. Each towel is 100% cotton and 400GSM.

Towel colours

Naturally, you'll want a towel to coordinate with your bathroom decor. We offer 9 different colours accross our ranges.

Think we need another colour? Why not drop us a line and make your suggestion - our team is always ready to listen to ideas. Email info@soakandsleep.com.

Towel sizes

 

Our main bathroom towels come in four classic sizes to suit your bathroom. We sell them all separately so that you can order one or two to re-stock. Face cloths and hand towels are everyday essentials. Bath towels are slightly smaller than bath sheets - you get an extra 6-7cm width and length on a sheet, ideal if you like to be well-wrapped. Because we’re a little obsessed with towels, we thought you might be too, so our Luxury Egyptian cotton range also features a Jumbo size….

Face Cloth: 30cm x 30cm

Hand Towel: 50cm x 100cm

Bath Towel: 70cm x 140cm

Bath Sheet: 100cm x 160cm

Jumbo Towel: 130cm x 180cm

Summer Towels: 100cm x 170cm

We also offer extremely affordable towel bales (essential range only) comprising 2 face cloths (30 x 30cm), 2 hand towels (50 x 100cm), and 2 bath towels (70 x 140cm) - a great gift for first-time buyers, students, and newly-weds.