Treat yourself to the finer things in life with these Supima cotton towels. The rich, deep, low-twist pile, intense softness and vibrant shades let you know you're drying off with a towel of the highest pedigree. Made with Supima cotton, famed for it's durability and softness, these divinely plush towels will stay looking and feeling good wash, after wash, after wash.
Features and Facts
Supima, So Good
Supima cotton is an extra long staple cotton with average lengths of 1.5" that creates fabrics with supreme softness, amazing durability and good colour retention. It's so special that it represents only 1% of the world's cotton production and is exclusively grown in states in the west and southwest of America by farmers within the Supima Organisation. Supima cotton is trademarked, and the only way you can be sure you're getting genuine Supima cotton is to look for the Supima logo.
Supima cotton has a history spanning over a century. A particularly strong and soft extra long staple cotton was discovered at the start of the last century and named Pima in honour of the Pima Indians. Pima was renamed Supima, combining the cottons name with 'Superior' when the farming groups created the Supima Orgnaisation to identify American grown Pima cotton.
Twist and Shout
These towels are made with a terry woven to 750GSM and feature a low twist loop for high absorbency. They look and feel really indulgent.
We've put these towels through their paces to make sure you're getting the very best quality. All our towels are tested for longevity with particular focus on washability, colourfastness and durability.
This towel range has a 1 year guarantee.
100% Supima Cotton
Cotton sourced from: USA
The Look & Feel
Full Fat Indulgence
Supima cotton is known as the "cashmere of cottons", and when you wrap yourself up in one of these towels you'll understand why. The luxurious cotton feels incredibly soft against your skin.
Luxury You Can See
The high GSM and luxurious yarn make these towels look rich and dense with a beautifully plush, even pile.
What a Looker
Available in a choice of beautiful shades and finished with a double-stitched hem for extra durability. They are borderless so you get the luxury of edge to edge terry in use. These towels are available as hand towels, bath towels and bath sheets. Or as a bundle, ideal for kitting out an en suite in one go.
Hang it Up
The label on this towel acts as a handy hook so you can hang it up out of the way where it can dry ready for when you next need it.
It comes down to personal preference how frequently you wash your towels. We recommend every 5-7 days if you use for a daily bath or shower. If you're using it as a hand towel in a busy household then wash it after one or two days' use. Wash at 30°C for best results - modern detergents mean there's no need to go for a higher temperature. It's also kinder to the environment.
You can line dry or tumble dry this towel. If you choose to tumble dry then remove it from the dryer before it's completely dry to avoid a dried-out crispy feel. Line drying your towel is a greener option, just give it a good shake out before you put it away to fluff up those lovely cotton fibres.
Always use the best detergent for the product you are washing. Use powdered detergent for white towels and bathmats and liquid detergent for coloured towels and bathmats. Never use fabric conditioner when washing towels. It coats the fibres and makes them less absorbent and more scratchy over time.
They can create an optical illusion that changes the appearance of the colour that looks like a bleached mark. It's not just detergents that can affect your towels; some creams, suncream (especially day long formulas), facewashes and even toothpastes contain chemicals that will bleach your towels, such as benzoyl peroxide. Make up and bronzers can also stain your towels; we'd recommend you avoid using pale coloured towels if you're a fake-tan fan.