Pillow Size Guide

Pillow Sizes (W x L)

  • Junior – 40cm x 60cm (16" x 24")

  • Standard – 50cm x 75cm (20" x 30")

  • Superking – 50cm x 90cm (20" x 35")

  • Square – 65cm x 65cm (26" x 26")

  • Euro Small – 50cm x 60cm (20" x 24")

What size is a pillow?

There are range of pillow sizes in the UK. The most common are the standard, superking and junior pillows. A standard pillow measures 50cm x 75cm - it's the pillow size most people have in their homes. A superking pillow measures 50cm x 90cm, making it ideal for wider beds such as superking and emperor size beds. A junior pillow measures 40cm x 60cm and has been designed for young children. We also sell square pillows, perfect for adding extra comfort and style to your bed. They measure 65cm x 65cm.

Choosing the right size pillow for your bed is simple. If your bed is king-sized or smaller, we'd recommend choosing standard-sized pillows. If your bed is a superking or emperor size, we'd recommend superking pillows. Junior pillows are designed for younger children and fit toddler beds perfectly. Remember that babies under one year old should never sleep with a pillow.

What size is a standard pillow?

A standard pillow in the UK is 50cm x 75cm. It’s the most popular pillow size and fits single, double and king-size beds neatly.

Explore our range:

  • Hungarian Goose Down pillows – luxurious and soft

  • Duck Feather & Down pillows – a bestselling classic

  • Soft As Down pillows – cosy and easy-care

Oxford vs. Housewife Pillowcases
Both styles fit standard pillows. The difference? Oxford pillowcases have a stitched border; Housewife pillowcases do not. Learn more in our blog.

What size is a superking pillow?

A superking pillow is 50cm x 90cm in the UK – perfect for superking or emperor beds. Two superking pillows side-by-side fit the full width of a superking bed.

Top choices include:

  • 100% Canadian Goose Down superking pillow – pure bedtime luxury

  • New Zealand Wool superking pillow – naturally temperature-regulating

Don't forget to protect them with our range of superking pillow protectors.

What size is a square pillow?

Square pillows are 65cm x 65cm. They’re versatile for any bed size and work beautifully with rectangular pillows to add depth and style.

They’re not just decorative – square pillows provide extra back support when reading or relaxing in bed.

Filling options:

  • Easy-care microfibre

  • 80% Goose Down for a touch of indulgence

What size is a body pillow?

Body pillows are 45cm x 150cm and are suitable for any bed. They're designed to provide additional support and comfort for your whole body.

Ideal for:

  • Pregnant sleepers

  • People with joint or back pain

  • Post-surgery recovery

Body pillows help align your body comfortably for a restful night’s sleep.