What makes Egyptian cotton towels better than standard cotton towels?
Egyptian cotton is grown exclusively along the banks of the Nile, where the warm climate and rich soil produce fibres with an exceptionally long staple length. These extra-long fibres create a smoother, softer and more durable yarn, meaning our towels feel incredibly plush against your skin and last significantly longer than those made with shorter-staple cotton.
What GSM are these towels and what does that mean for how they feel?
Our Egyptian cotton towels are woven to 700gsm, which means they feel beautifully substantial and fluffy. The higher the GSM, the denser and more absorbent the towel, and at 700gsm you get that rich, weighty feel you would expect from a top hotel. The long twisted loop pile adds even more absorbency and durability.
How should I wash and dry these towels to keep them at their best?
Wash at 30 degrees with a powder detergent for white towels or a liquid detergent for coloured ones, and never use fabric conditioner as it coats the fibres and reduces absorbency over time. You can line dry or tumble dry, though giving them a good shake before putting them away helps keep those fibres beautifully fluffy. Remove from the tumble dryer before fully dry to avoid a stiff feel.
What sizes and formats are available in this collection?
The collection includes hand towels, bath towels and bath sheets, as well as face cloths and towel bales, so you can build a complete set or simply add to what you already have. The range comes in a selection of beautiful shades including dusky blue, light grey and mineral blue.
Are these towels certified?
Yes. Our Egyptian cotton towels are certified by the Egyptian Cotton Association and carry the Made in Green certification, which covers both environmental and social responsibility standards in manufacturing. You can trust that what you are buying is genuinely high-quality Egyptian cotton, with the credentials to prove it.
How long will these towels last?
With proper care, Egyptian cotton towels are a genuinely long-lasting investment. The extra-long staple fibres are stronger than standard cotton, and our towels have been tested specifically for durability, colour fastness and washability. They come with a one-year product guarantee, and with regular, careful washing they will stay looking and feeling beautiful for many years.