Smoke Supima Cotton Towels

Certified Supima Cotton

Supima cotton is an extra long staple cotton with average lengths of 1.5" that create fabrics with supreme softness, amazing durability and good colour retention. It's so special that it represents only 1% of the world's cotton production and is exclusively grown in states in the west and southwest of America by farmers within the Supima Organisation. Supima cotton is trademarked. The only way you can be sure you're getting genuine Supima cotton is to look for the Supima logo.

A rich heritage

Supima cotton has a history spanning over a century. A particularly strong and soft extra long staple cotton was discovered at the start of the last century and named Pima in honour of the Pima Indians. Pima was renamed Supima, combining the cotton's name with 'Superior' when the farming groups created the Supima Organisation to identify American-grown Pima cotton.

Carefully created

These towels are made with a terry woven to 750GSM. We've made them in such a way that they're more absorbent than Supima towels you'll find elsewhere. What's more, they look and feel really indulgent.

Care for quality

These towels have gone through some serious testing with a special focus on washability, colour fastness and durability.

Luxurious softness

Supima cotton is known as the "cashmere of cottons", and when you wrap yourself up in one of these towels you'll understand why. The luxurious cotton feels incredibly soft against your skin.

Visibly luxurious

The high GSM and luxurious yarn make these towels look rich and dense with a beautifully plush, even pile.

Indulgence in every stitch

Available in a choice of beautiful shades and finished with a double-stitched hem for extra durability. They are borderless so you get the luxury of edge to edge terry in use. These towels are available as hand towels, bath towels and bath sheets.

Product Guarantee: This towel has a 1 year guarantee.
Material: 100% Supima cotton
GSM: 750gsm
Designed in: UK
Manufactured in: Portugal
Certification: Oeko-tex

Wash regularly

Give your towel a wash when it's dirty. If you're using it for a daily bath or shower then that's probably after about 5-7 days. If you're using it in a busy household then wash it after one or two days' use. Wash at 30°C for best results - modern detergents mean there's no need to go for a higher temperature. It's also kinder to the environment.

Dry consciously

You can line dry or tumble dry this towel. Line drying your towel is a greener option, just give it a good shake out before you put it away to fluff up those lovely cotton fibres. If you choose to tumble dry then remove it from the dryer before it's completely dry to avoid a dried-out crispy feel..

Check your detergent

Always use the best detergent for the product you are washing. Use powdered detergent for white towels and bathmats and liquid detergent for coloured towels and bathmats. Never use fabric conditioner when washing towels. It coats the fibres and makes them less absorbent and more scratchy over time.

Avoid detergents and stain removers containing optical brighteners

They can create an optical illusion that changes the appearance of the colour that looks like a bleached mark. It's not just detergents that can affect your towel; some creams, suncream (especially day-long formulas), facewashes and even toothpastes contain chemicals that will bleach your towel, such as benzoyl peroxide. Make up and bronzers can also stain your towel; we'd recommend you avoid using a pale coloured towel if you've used fake tan. Be careful with bathroom cleaning products too - lots of cleaning products contain bleach which will mark your towel if they come in contact with one another.