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The answer to a good night sleep


Choosing the perfect pillow can be a challenge (especially online).

We want you to shop with confidence, that’s why we’ve developed our Pillow Firmness videos to showcase how our best-selling pillows respond and recover to your head whilst you sleep.




Pillow Finder


Making sure you select the correct pillow is essential as nobody wants to wake up with a stiff neck or back pain. Choosing the correct pillow will relieve pressure throughout your body for a more comfortable night's sleep.

Use our pillow finder to help guide you to the correct choice.



Importance of optimum support 



The human neck curves slightly forward (to hold the weight of the head when upright), and it’s important to maintain this curve when in a resting position.
For optimum support choose a pillow that supports your sleeping position.



Side sleepers pillow selection


Soft as Down (Soft/Medium)

Filled with super soft carded microfibre, this range is the perfect choice for allergy sufferers

80% Goose Down (Medium/Firm)

Lofty and light goose down with a supportive central chamber

Luxury Cotton

Naturally hypo-allergenic, this pillow offers medium to firm support.

Cooling Chamber Pillow

The cooling Tencel & Nylon case makes this a great option for hot sleepers.



Is this the right pillow for me?


The secret to a more comfortable night's sleep is a pillow that correctly supports your head and spine, creating the optimal spinal alignment.

If your pillow tilts your head to an angle it will add unnecessary pressure to your neck. Choose a pillow that keeps your neck and spine in a horizontal line.



Your pillow should be the width of your shoulder to your neck to keep your head from being tipped up or down away from neutral alignment.


For Optimum Support We Recommend


Deep Pillows of a Medium Firmness

Your pillow should fill the gap between your ear and your mattress to avoid bending your neck.

Alternative

  Use two slimmer pillows to create your desired depth. A great option if you have broader shoulders, or you want to mix and match your fills

Support your legs

Putting a thin pillow between your legs can help align your spine, hips, and pelvis to reduce lower back pain


Back sleepers pillow selection


Hungarian Goose Down (Soft/Medium)

This pillow feels heavenly light and comforting as your head sinks in to it.

New Zeland Wool

This naturally hypoallergenic pillow offers medium to firm shallow support

Memory Foam

This firm pillow responds to heat of your body,  to support your neck and head. 

Soft as Down with Silk (Soft/Medium)

Premium microfibre blended with 10% mulberry silk for a pillow that's soft and breathable.



Is this the right pillow for me?


The secret to a more comfortable night's sleep is a pillow that correctly supports your head and spine, creating the optimal spinal alignment.

If your pillow tilts your head to an angle it will add unnecessary pressure to your neck. Choose a pillow that keeps your neck and spine in a horizontal line.



As a back sleeper, it is important to choose the right loft to support your head.

If your pillow is too flat, your head will tilt back and put pressure on your neck.

If your pillow is too thick, your head will be propped up too far forward. 


For Optimum Support We Recommend


Medium Firmness

A supportive pillow will hold your head and neck in place, rather than allow them to sink down into your mattress.

Medium-loft

Your head should not be tipped at an angle, a medium-loft pillow will maintain your spinal alignment.

Use a knee pillow

Using a knee pillow can provide support for your spine and lower body


Front sleepers pillow selection



Soft as Down (Soft/Medium)


Filled with super soft carded microfibre, this range is the perfect choice for allergy sufferers



Hungarian Goose Down (Soft/Medium)


This pillow feels heavenly light and comforting as your head sinks in to it.



Soft as Down with Silk (Soft/Medium)


Premium microfibre blended with 10% mulberry silk for a pillow that's soft and breathable.



Pure Silk


Filled with 100% Tussah silk, this shallow profile pillow offers medium to firm support




Is this the right pillow for me?


The secret to a more comfortable night's sleep is a pillow that correctly supports your head and spine, creating the optimal spinal alignment.

If your pillow tilts your head to an angle it will add unnecessary pressure to your neck. Choose a pillow that keeps your neck and spine in a horizontal line.



It is difficult to maintain a neutral position when you sleep on your stomach. To ensure you have the best night's sleep choose a soft, flat pillow that doesn't tilt your head at an angle. 

Stretch in the mornings to help get your body back in alignment and gently strengthen supporting muscles.


For Optimum Support We Recommend



Super Soft


Choose a softer pillow that will easily cradle and support your head and neck


Low Loft


 Use a thin pillow to prevent your head from being tipped out of spinal alignment.


Extra Support


Placing a thin pillow under your stomach or pelvis will help reduce pressure and prevent over extension of your neck

The answer to a good night sleep

The secret to a more comfortable night's sleep is a pillow that correctly supports your head and spine, creating the optimal spinal alignment.

Side Sleepers

Nobody wants to wake up with a stiff neck or back pain so choosing the correct pillow will relieve pressure throughout your body for a more comfortable night's sleep. 

 Recommended Pillows 

Pillow Selection 1

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Pillow Selection 1

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Pillow Selection 1

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Pillow Selection 1

At vero eos et accusamus et iusto odio dignissimos ducimus qui 

 

 

If your pillow tilts your head to an angle it will add unnecessary pressure to your neck. Choose a pillow that keeps your neck and spine in a horizontal line.

 

Your pillow should fill the gap between your ear and your mattress to avoid bending your neck. 

 

Deep Pillows Medium Firmness

Will Provide you with optimum support

 

Deep Pillows Medium Firmness

Will Provide you with optimum support

 

Deep Pillows Medium Firmness

Will Provide you with optimum support

Front Sleepers

If your pillow tilts your head to an angle it will add unnecessary pressure to your neck. Choose a pillow that keeps your neck and spine in a horizontal line.

 

 

Your pillow should fill the gap between your ear and your mattress to avoid bending your neck. 

Back Sleepers

If your pillow tilts your head to an angle it will add unnecessary pressure to your neck. Choose a pillow that keeps your neck and spine in a horizontal line.

 

 

Your pillow should fill the gap between your ear and your mattress to avoid bending your neck. 

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