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80% Goose Down Standard Pillow Pair - Medium
Luxurious Goose down pillows for a beautiful night's sleep.
RRP £135.00 Save 26%£100.00£100.00 
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Soft As Down Microfibre Standard Pillows - 4 Pack - Medium/Firm
Plump microfibre pillows for blissful bedtime comfort.
£66.00£66.00 -
20% OFF | CODE: DEC20
Pure Silk Standard Pillow - Medium/Firm
Our sumptuous silk pillows promise cooler, more comfortable sleep.
RRP £216.00 Save 63%£80.00£80.00 -
20% OFF | CODE: DEC20
Hungarian Goose Down Standard Pillow - Medium/Firm
Luxury 90% goose down for a blissful night's sleep
RRP £90.00 Save 6%£85.00£85.00 -
20% OFF | CODE: DEC20
Soft As Down Microfibre With Silk Superking Pillow - Medium/Firm
A luxuriously soft pillow with silk for extra comfort.
RRP £135.00 Save 65%£47.00£47.00 -
20% OFF | CODE: DEC20
100% Canadian Goose Down Standard Pillow - Medium/Firm
Our pure Canadian goose down fill promises the ultimate in luxurious sleep night after night.
RRP £190.00 Save 21%£150.00£150.00 -
20% OFF | CODE: DEC20
New Zealand Wool Standard Pillow - Medium/Firm
Natural temperature regulation with pure New Zealand Wool.
RRP £64.99 Save 26%£48.00£48.00 -
20% OFF | CODE: DEC20
Soft As Down Microfibre With Silk Standard Pillow - Medium/Firm
A luxuriously soft pillow with silk for extra comfort.
RRP £105.00 Save 65%£37.00£37.00 -
20% OFF | CODE: DEC20
Soft As Down Microfibre Superking Chamber Pillow - Medium/Firm
Plump microfibre pillows for blissful bedtime comfort.
RRP £32.50 Save 8%£30.00£30.00 -
20% OFF | CODE: DEC20
Pure Silk Superking Pillow - Medium/Firm
Our sumptuous silk pillows promise cooler, more comfortable sleep.
RRP £264.00 Save 64%£95.00£95.00 -
20% OFF | CODE: DEC20
Soft As Down Microfibre With Silk Superking Pillow - Medium/Firm 2 Pack
A luxuriously soft pillow with silk for extra comfort.
RRP £135.00 Save 34%£89.50£89.50 -
20% OFF | CODE: DEC20
Hungarian Goose Down Superking Pillow - Medium/Firm
Luxury 90% goose down for a blissful night's sleep
RRP £120.00 Save 8%£110.00£110.00 -
20% OFF | CODE: DEC20
Soft As Down Microfibre With Silk Standard Pillow Pair - Medium/Firm
A luxuriously soft pillow with silk for extra comfort.
RRP £210.00 Save 64%£75.00£75.00Out of stock -
Soft As Down Microfibre Standard Pillow Pair - Medium Firm
Plump microfibre pillows for blissful bedtime comfort.
RRP £40.00 Save 12%£35.00£35.00 -
CLEARANCE
New Zealand Wool Superking Pillow - Medium/Firm
Save 40%Natural temperature regulation with pure New Zealand Wool.
Regular Price £54.00£32.40Save 40% -
20% OFF | CODE: DEC20
100% Canadian Goose Down Standard Pillow Pair - Medium/Firm
Our pure Canadian goose down fill promises the ultimate in luxurious sleep night after night.
RRP £380.00 Save 25%£285.00£285.00 -
20% OFF | CODE: DEC20
New Zealand Wool Superking Pillow Pair - Medium/Firm
Natural temperature regulation with pure New Zealand Wool.
RRP £105.00 Save 3%£102.00Out of stock -
CLEARANCE
Memory Foam Double Sided Pillow - Firm
Save 40%Adaptable dual support for your spine and neck.
Regular Price £48.00£28.80Save 40%£28.80 -
20% OFF | CODE: DEC20
Hungarian Goose Down Standard Pillow Pair - Medium/Firm
Luxury 90% goose down for a blissful night's sleep
£152.00£152.00 -
20% OFF | CODE: DEC20
Hungarian Goose Down Superking Pillow Pair - Medium/Firm
Luxury 90% goose down for a blissful night's sleep
£190.00£190.00Out of stock -
20% OFF | CODE: DEC20
Cooling Chamber Standard Pillow Pair - Medium/Firm
Sleep soundly with cooling comfort and specialist support.
RRP £85.00 Save 22%£66.50£66.50 -
CLEARANCE
Cooling Chamber Standard Pillow - Medium/Firm
Save 37%Sleep soundly with cooling comfort and specialist support.
Regular Price £35.00£22.00Save 37%£22.00 -
20% OFF | CODE: DEC20
Soft As Down Microfibre Standard Pillow - Medium/Firm
Plump microfibre pillows for blissful bedtime comfort.
RRP £20.00 Save 7%£18.50£18.50 -
20% OFF | CODE: DEC20
100% Canadian Goose Down Superking Pillow - Medium/Firm
Our pure Canadian goose down fill promises the ultimate in luxurious sleep night after night.
RRP £250.00 Save 24%£190.00£190.00
Customer Reviews
Are firm pillows better?
Whether or not a firm pillow is better for you depends on your sleeping position. If you sleep on your side, a firm, deep pillow will support your head and neck, helping your spine rest in a neutral position. Back and stomach sleepers who like a firm pillow will sleep better with a flatter pillow, or a softer pillow which aligns their neck and head with their spine while sleeping. Find out more about choosing the perfect pillow in our pillow buying guide.
Are hard pillows good for you?
Firm pillows can be good for you if that’s what you prefer, after all there’s no benefit in feeling uncomfortable when you’re trying to fall asleep. If you like the support that comes with a firmer pillow, you may like our silk pillow. Because it is flatter than many of our other pillows, it is a good choice for anyone who likes sleeping on their back. Side sleepers may find they need two of these pillows to get the ideal height for correct spinal alignment.
What kind of pillows are firm?
Our range of firm pillows include memory foam pillows, which provide lots of support to cradle your head and take the pressure off your neck, and our robust but squidgy duck feather & down pillows.
Frequently Asked Questions
Are hard pillows good for you?
Firm pillows can be good for you if that’s what you prefer, after all there’s no benefit in feeling uncomfortable when you’re trying to fall asleep. If you like the support that comes with a firmer pillow, you may like our silk pillow. Because it is flatter than many of our other pillows, it is a good choice for anyone who likes sleeping on their back. Side sleepers may find they need two of these pillows to get the ideal height for correct spinal alignment.
Are firm pillows better?
Whether or not a firm pillow is better for you depends on your sleeping position. If you sleep on your side, a firm, deep pillow will support your head and neck, helping your spine rest in a neutral position. Back and stomach sleepers who like a firm pillow will sleep better with a flatter pillow, or a softer pillow which aligns their neck and head with their spine while sleeping. Find out more about choosing the perfect pillow in our pillow buying guide.
What kind of pillows are firm?
Our range of firm pillows include memory foam pillows, which provide lots of support to cradle your head and take the pressure off your neck, and our robust but squidgy duck feather & down pillows.