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  1. Pure Silk Standard Pillow Pair - Medium/Firm

    Pure Silk Standard Pillow Pair - Medium/Firm

    Our sumptuous silk pillows promise cooler, more comfortable sleep.

    RRP £216.00 Save 30%
    £152.00
    £152.00
  2. New Zealand Wool Standard Pillow Pair - Medium/Firm SALE

    New Zealand Wool Standard Pillow Pair - Medium/Firm

    Save 30%

    Natural temperature regulation with pure New Zealand Wool.

    Regular Price £90.00
    Save 30%
    £63.00
    £63.00
  3. Soft As Down with Silk Standard Pillow Pair - Medium Firm SALE

    Soft As Down with Silk Standard Pillow Pair - Medium Firm

    Save 30%

    A luxuriously soft pillow made with silk and recycled polyester.

    Regular Price £49.00
    Save 30%
    £34.30
    £34.30
  4. 100% Canadian Goose Down Standard Pillow - Medium/Firm

    100% Canadian Goose Down Standard Pillow - Medium/Firm

    Our pure Canadian goose down fill promises the ultimate in luxurious sleep night after night.

    RRP £190.00 Save 21%
    £150.00
    £150.00
  5. Pure Silk Standard Pillow - Medium/Firm

    Pure Silk Standard Pillow - Medium/Firm

    Our sumptuous silk pillows promise cooler, more comfortable sleep.

    RRP £216.00 Save 63%
    £80.00
    £80.00
  6. New Zealand Wool Standard Pillow - Medium/Firm SALE

    New Zealand Wool Standard Pillow - Medium/Firm

    Save 30%

    Natural temperature regulation with pure New Zealand Wool.

    Regular Price £48.00
    Save 30%
    £33.60
    £33.60
  7. 80% Goose Down Standard Pillow Pair - Medium SALE

    80% Goose Down Standard Pillow Pair - Medium

    Save 20%

    Luxurious Goose down pillows for a beautiful night's sleep.

    Regular Price £100.00
    Save 20%
    £80.00
    £80.00
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Customer Reviews

Are firm pillows better?

Whether or not a firm pillow is better for you depends on your sleeping position. If you sleep on your side, a firm, deep pillow will support your head and neck, helping your spine rest in a neutral position. Back and stomach sleepers who like a firm pillow will sleep better with a flatter pillow, or a softer pillow which aligns their neck and head with their spine while sleeping. Find out more about choosing the perfect pillow in our pillow buying guide

Are hard pillows good for you?

Firm pillows can be good for you if that’s what you prefer, after all there’s no benefit in feeling uncomfortable when you’re trying to fall asleep. If you like the support that comes with a firmer pillow, you may like our silk pillow. Because it is flatter than many of our other pillows, it is a good choice for anyone who likes sleeping on their back. Side sleepers may find they need two of these pillows to get the ideal height for correct spinal alignment.

What kind of pillows are firm?

Our range of firm pillows include memory foam pillows, which provide lots of support to cradle your head and take the pressure off your neck, and our robust but squidgy duck feather & down pillows.

Firm Pillows FAQs

Are firm pillows good for you?

A firm pillow can be good for you if that’s what you prefer, after all there’s no benefit in feeling uncomfortable when you’re trying to fall asleep. Generally, firm pillows are best for people who sleep on their backs. If you like the support that comes with hard pillows, you may like our silk pillow which feels firmer and flatter than many of our other pillows. If a very hard pillow isn't quite right for you, you may prefer a medium firm pillow. With a little more 'spring' than our firm pillows, our medium firm pillows come in a range of fills such as our Soft as Down microfibre chamber pillow.

Who should use a firm pillow?

Should you use a firm pillow? That depends on what you prefer. The firmness of your pillow is less important than the position in which your pillow lets your head rest. Your pillow should support your head and neck, so your spine can rest in a neutral position. If you sleep on your back or front and prefer firm pillows, choose a thinner pillow to align your head with your spine. If you sleep on your side and like a hard pillow, choose a deeper pillow or two hard pillows, one on top of the other. This fills the gap between your head and mattress, allowing a healthy alignment between your head and spine.

What are the firmest pillows made of?

Firm pillows can be made from a variety of fills. The firmness isn't always related to the fill itself - the way in which the pillow is made is also very important. Memory foam is a very popular type of firm pillow. This is made with a synthetic foam which softens in response to your body heat. If you prefer a hard pillow with a natural fill, you may like our silk pillow which has a thinner profile making it ideal if you sleep on your back. Our New Zealand Wool fill is another option if you like hard pillows. They are naturally firm and have have natural temperature regulating properties. 

What kind of pillows do 5 star hotels use?

Five star hotels often have a variety of pillows for their guests - after all, there's no such thing as a one-pillow-fits-all! As well as lovely firm pillows, guests can choose from super soft pillows, medium firm pillows and so on. Many five star hotels choose synthetic fill pillows as these are easy to wash and dry. However, goose feather and down pillows are incredibly luxurious making them very popular with hotel guests. It is common for hotels to offer memory foam pillows to guests who prefer a firm pillow. Guests who like a medium firm pillow may be offered a chamber pillow which provides a central core of support surrounded by a softer fill.

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