Memory foam has thousands of devotees. How about you? If you want bespoke support, and like a firmer, less bouncy bed then come on in.
Memory foam softens with body heat, responding to contours it supports your body whilst you sleep. It's ideal for helping with correct spinal alignment, and is a sworn favourite of many chronic pain sufferers.
Due to its denser construction, memory foam feels warmer than sprung beds. If this extra warmth doesn't sound appealing, consider pairing up your memory foam mattress with a specialist cooling topper or protector, for a fresher night's sleep.