With more than 10.7 million #bedroom and 3 million #bedroomdecor hashtags appearing on Instagram, it’s clear many people’s private bedrooms have become very public.
Around 80 million photos are shared on Instagram every day - which is why the popular platform has quickly overtaken traditional magazines and furniture showrooms as a source for interior design inspiration.
With millions of people now living under strict stay-at-home orders, it’s more important than ever to love where you live. Many people have been turning online to find inspiration and transform their bedroom into #bedroomgoals.
We’ve put together the ultimate guide to how to get the most likes from your Instagram pictures - we’ve analysed hundreds of the top liked Instagram photos from across the world which are trending across some of the most popular bedroom hashtags and found the most common features that will get you the most likes.
Interestingly, not one of the most popular images were of hotels, with people choosing light, bright, personalised bedrooms over hotel rooms we could only dream of spending a night in!
We have found the top 30 most common features, listed below -
White Features Throughout
Multi-coloured bed sheets
The Top 5 Insta-Worthy Necessities
1. White Bed Linen
Topping the list as the most popular feature is the humble white bedsheet. In fact, more than half (54%) of the featured beds were fitted with crisp white bed linen, helping give rooms a light-filled, spacious and open feel. By opting for a timeless colour scheme, you can rest easy knowing your sheets will never go out of date!
It might then come as no surprise that windows ranked as the second most popular feature. Just under half (46%) of the bedrooms pictured had plenty of natural light helping to lift the mood while giving your body a much-needed boost of vitamin D. To get the most out of your bedroom's natural light, keep windows unblocked by furniture, accessories or overly heavy curtains.
3. Queen Bed
They say that size doesn’t matter but when it comes to beds, it certainly does. A significant amount (43%) of the most loved Instagram bedrooms are furnished with a double size mattress or larger. A superking sized mattress is best for most couples as it gives sleepers their own personal space to minimise disruption during the night or even a zip-and-link bed so that sleepers are on their own mattress with independent spring systems so you hardly feel the person next to you moving at all!
4. Decorative Cushions
They’re small but adding a few decorative cushions can have a big impact. 41% of bedrooms featured pillows of all varieties, from small to large to bright and neutral colourings. Adding cushions can help create a cosy aesthetic feel making the room seem more inviting.
5. Wooden Floors
The age-old debate - carpet, tiles or wooden floors? According to Instagram, wooden floors are our most loved flooring with a huge 41% of bedrooms donning those timeless rustic features.
The Runners Up
If you embrace a “less is more” outlook in life and believe simple spaces are calming, you’ll love the minimalist decorating style. 39% of bedrooms featured traded busy patterns and wild colour schemes for clear, uncluttered spaces.
We also found rugs and throws adorning a huge 35% and 37% of pictures respectively - both not only add texture and colour to a room but also add practical value to those cosy nights in.
Standout characteristics such as headboards and striking feature walls came in at 10th and 11th place, with still over a quarter of all Instagram posts in our data boasting beautiful headboards and accented walls.
Seeing as a large mattress and headboards make the top 10, it probably comes as no surprise that a big bed frame rounds out our list of the top commonalities the most liked bedrooms have. Just over 30% of featured bedrooms had beds with big bed frames because let’s face it - if you have a big mattress, you’re going to need a big bed frame to go with it! Superking sized beds are recommended for most couples as they provide the space to sleep in comfort and if you are buying a duvet too we would always recommend buying a size bigger than your bed so that you allow for some duvet-poaching through the night.
The shortlist for the most Instagrammed ‘Quarantine’ bedrooms is based on data retrieved from Instagram. We analysed the top 5 bedroom related hashtags and reviewed likes, comments and locations of these posts that were analysed over a period of time during the U.K’s lockdown in April and May 2020.
Ruth is our Content & PR Manager and an in-house bedding expert. With over 8 years experience in the industry and a passion for interior design, she is always in-the-know on the latest home styling trends and has all the tips for turning your bedroom into décor heaven. Outside of Soak&Sleep, Ruth loves catching the latest film in the cinema,